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Ibm

Senior Product Marketer_Threat Detection & Response Software

IBM

Job information

Place of work

Bratislava
Bratislava, Slovakia


Job description, information about job

As the Product Marketing for new client acquisition, you will work on a highly skilled and dedicated cross functional team whose mission is to acquire new clients primarily through an inbound motion and product-led growth (PLG) approach to drive incremental revenue growth outside our core client base and build a flywheel for sustainable long-term growth.

What you will do:
We are looking for a product marketer focused on new client acquisition and creating useful content and product experiences that will resonate with our target buyer personas. Working in partnership with our dedicated product, sales, and ecosystem teams, you will plan, build, manage, and execute go-to-market strategies to improve performance across the digital and ecosystem routes for a one of IBM’s products, including market moments and product/offering launches, in order to drive new client acquisition. You will be responsible for understanding all aspects of our product-centric approach: use cases, target audience, and complementary IBM product capabilities and competitive differentiation, optimizing impact with new target buying groups – aligning product values to their most pressing needs and highlighting IBM competitive differentiation for acquiring new clients. You are able to articulate a point of view concisely and effectively, aligning unmet needs with a differentiated message that is consistently brought to life through full funnel product content and artifacts Market Expertise: Develop robust market insights and audience understanding to inform product strategies and align them with business objectives for new client acquisition​
Strategic Planning: Create and execute plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively​
Collaboration with partners: Effective communication and development of joint marketing, tapping into the partner networks and strengths to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones
Client-Facing Deliverables: Develop and deliver client-facing materials, primarily product use cases that showcase innovation and differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition​ (internal and external client-facing focusing on small medium business and ecosystem).

Required Experience:
- Excellent writing skills for long-form and short-form content;
- 5+ Years of experience in B2B marketing or content,
- Technical acumen and functional understanding of security software


Preferred Experience:
- Security Software specifically in the Threat Detection and response, MDR, EDR, SOAR portfolio


Offered salary

4800 EUR

Specification of salary conditions

Salary depends on skills and relevant experience.

Start date

by agreement (ASAP)

Type of employment

full-time

Employee requirements

Minimum required education

Secondary with Leaving Examination

Language skills

English (upper-intermediate - B2)

Suitable for graduates

No

Suitable for graduates

No