Product Marketing Manager, New Client Acquisition


Job information

Place of work

Bratislava, Slovakia

Job description, information about job

As an IBM Software product marketing manager in Bratislava, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.

Focusing on new client acquisition, you will create useful content and product experiences that will resonate with our target buyer personas. Working in partnership with our dedicated product, sales, and ecosystem teams, you will plan, build, manage, and execute go-to-market strategies, including market moments and product/offering launches, to improve performance across the digital and ecosystem routes for one of IBM’s products. You will learn all aspects of our product-centric approach: use cases, target audience, complementary IBM product capabilities, and competitive differentiation. This approach will, optimize impact with new target buying groups – aligning product values to their most pressing needs and highlighting IBM competitive differentiation to acquire new clients.

What you will do:
- Market Expertise: Develop and align product strategies backed with market insights and audience understanding to business objectives on new client acquisition
- Strategic Planning: Create and execute plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively
- Partner Collaboration: Communication and develop joint marketing by tapping into partner networks to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones
- Client-Facing Deliverables: Develop and deliver innovative product use cases that differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition

Required Experience:
- Excellent writing skills for long-form and short-form content
- 2+ years of experience in B2B marketing, sales, or content
- Technology background with a foundational understanding of cloud-related concepts and software
- Strong collaboration skills to work across different functions of the business

Preferred Experience:
- Bachelor’s degree
- Strong understanding of one or more of the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability

This is a Hybrid role, attendance to the office will be required only 3 times per week

Offered salary

3000 EUR

Specification of salary conditions

Salary depends on skills and relevant experience.

Start date

by agreement (ASAP)

Type of employment


Employee requirements

Minimum required education

Secondary with Leaving Examination

Language skills

English (upper-intermediate - B2)

Suitable for graduates


Company information

Company characteristics

Spoločnosť IBM je jednou z najväčších IT spoločností na svete a pod názvom International Business Machines poskytuje klientom svoje služby už viac ako 100 rokov. Celosvetovo pôsobí vo vyše 160 krajinách sveta. Poslaním spoločnosti IBM je pomocou integrovaných, flexibilných a efektívnych riešení pomáhať svojim zákazníkom redukovať ich náklady a zvýšiť tak ich konkurencieschopnosť na trhu. Samostatná pobočka IBM Slovensko s.r.o. bola založená 7. decembra 1992. V roku 2003 založila IBM na Slovensku druhú pobočku IBM International Services Centre s.r.o. (ISC). Spoločnosť IBM je najväčší zamestnávateľ v oblasti IT na Slovensku.


Mlynské nivy 49
82109 Bratislava - mestská časť Ružinov
Slovak Republic

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